2023 - After
Client: Provacuno

Creative team:
Quim Hunter, Laura Masobé, Charlie Pérez-Sahuquillo.
 

Beef consumption among young people is decreasing. To change this, we had to get to where Generation Z is, using their language and offering them something more than advertising: content.

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We created a Twitch programme with five episodes of 45 minutes each, hosted by Nil Ojeda. In each of the programmes, we sat two content creators or influencers from Spain to have beef. While that was happening, Miguel Ayuso Rejas (chef at Directo al Paladar) cooked delicious dishes with beef, explaining the step-by-step and showing how easy it is to cook it.